Inquiries land in five places.
Forms, ad leads, the shared inbox, missed calls and chat. Nobody sees them all in one list.
I build lead follow-up automation for small businesses. When someone fills out a form, calls, emails or messages you, they get a reply right away, the lead goes into your CRM with an owner, and follow-ups keep going until they answer or someone on your team takes over.
Free 30-minute Automation Growth Audit. Bring one task. No prep needed.
Forms, ad leads, the shared inbox, missed calls and chat. Nobody sees them all in one list.
If the right person is on a job, a warm lead can wait for hours. By then they may have booked someone else.
The second and third messages are easy to forget on a busy day, and there’s no record of who said what.
Details get retyped from emails, duplicates pile up, and the reports don’t match what happened.
Service businesses, agencies, clinics, contractors and B2B teams. Someone still needs to talk to the lead, but the admin around that conversation can run on its own.
Not a fit yet: if you get a handful of leads a month and answer each one yourself, a good email template may be all you need.
Every build fits your tools and how you sell. These are the common ones.
A new form or ad lead gets a text or email in your words, a CRM record, and an owner, picked by service type, deal size or a simple rotation.
Website forms, ad lead forms, your CRM
When you can’t pick up, the caller gets a text with a way to reply or book. The missed call is logged on their record so someone calls back.
Your phone system, SMS, your CRM
A few emails or texts spaced over several days. They stop as soon as the lead replies, books, or you mark them as handled.
Email, SMS, your CRM
If nobody has contacted a new lead within the time you set, the owner gets a reminder, then a manager does.
Email, team chat, CRM tasks
Leads book straight into the right calendar. The booking moves the deal stage and gives whoever takes the call a prep task.
Cal.com or your calendar
Duplicate checks, required fields and simple scoring, so the best leads get called first and spam never reaches your pipeline.
n8n, Make, Zapier, CRM rules
My lead routing demo takes a request, its type and its priority, and shows which queue it goes to and what happens next. It runs in your browser. Nothing you type is sent anywhere.
Replying fast matters because someone who just filled out your form is paying attention right now. But an auto-reply on its own isn’t follow-up. What counts is what happens next: the right person knows, the record is complete, and a second and third message are already planned if the lead goes quiet.
So I build every lead workflow around three questions. Who owns this lead? What’s the next step? What happens if nobody picks it up? The automation does the capturing, recording, reminding and routing. People do the talking.
Business texting usually means registering your number with the mobile carriers (in the US this is called A2P 10DLC), only texting people who agreed to it, and honoring opt-outs. I plan for this before launch, not after.
We map how leads come in, where they wait, and what a good next step looks like.
We agree the channels, routing, message wording, consent, and how we’ll measure it.
I connect the steps and test real cases: duplicates, after-hours leads, missing details.
We go live with alerts on, and I explain how each step works.
I start with the forms, inbox, phone system and CRM you already use. If something can’t connect reliably, I’ll tell you before suggesting a workaround.
Wherever I can, I build in accounts your business owns, so the workflows, logins and data stay yours.
The first reply can go out as soon as the form, call or message comes in. How fast a person follows up is up to your team. The workflow makes sure the right person knows straight away, and reminds them if the lead is still waiting.
They shouldn’t. I write short messages in your voice, use the details the lead gave you, and keep them honest about what happens next. You approve every message before launch.
Usually. I check your CRM’s integrations and plan limits during the audit. If you don’t have a CRM yet, I can suggest a simple setup, but I won’t push a switch you don’t need.
Texting people who contacted you and agreed to messages is common, but there are rules: your number usually needs carrier registration, and opt-outs must be honored. I plan for this during scoping. This is general information, not legal advice.
An AI receptionist or chat assistant that answers routine questions and hands off the rest.
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